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Digital 市场营销
概述
CEA CAPA Partner 机构: CEA CAPA 巴塞罗那 Center
地点: 巴塞罗那, 西班牙
Primary Subject Area: 市场营销
Instruction in: 英语
课程代码: MKT340BCN
Transcript Source: University of New Haven
课程详细信息: 300级
Recommended Semester Credits: 3
联系时间: 45
先决条件: Prior to enrollment, this course usually requires you to have completed course work in the following subject area(s): 市场营销.
Required Supplies: Bring your laptop and smartphone to class
描述
This digital marketing course aims at answering how to professionally present, 促进, and place what we want an audience to sell and buy online, considering the most effective and attractive resources to do it. To that end, a semester will be devoted to exploring the 'Three Ts of 市场营销.' This course will focus on trade, trends, and tools in both theory and practice. 阅读, 辩论, 演讲嘉宾, and multiple activities will provide students with insight and expertise in a growing and attractive field.
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